Ready to Make a big city income without losing all of your clients in a small town?

You’re watching big city stylists live the lifestyle you dream of. You know you're just as talented, but you're making a fraction of the income in your small town salon

You were taught to keep your prices competitive for your area… but you quickly realized that you're working way harder than you want to be in order to make ends meet in this economy. 

You’re in constant pain from the long hours, but that’s just part of the job right? 

You sit in your car for as long as possible when you get home from work… unable to move and craving just a few minutes for yourself after pouring all of your energy into everyone else. 

You can feel a cold coming on and you instantly start feeling anxious about work.

You don’t get paid time off, and the idea of having to call out sick sounds like your worst nightmare because… how are you going to find time to reschedule everyone?

You know you’re due for a price increase, but everything feels overwhelming. Is this the right timing? How will your clients react?

But business Isn’t supposed to be this complicated…

The difference between the stylists who can charge high ticket prices… and the ones who feel like their pricing is under constant scrutiny, has nothing to do with one being more qualified than the other.

The truth is, a lot of small town clients are driving to the closest city and already paying higher prices for their services because they don’t realize they can get the same quality and experience in their home towns…

However, it’s clear to me that you’re just as talented and educated as a stylist in a bigger city, and there is no reason you shouldn't be equally compensated for the quality of your work.

But being the best at hair will only take you so far. You can't foil your way out of not having PTO, retirement saving, and an ineffective pricing structure. 

You might have been led to believe that the price difference between locations is because of varying overhead costs, but there is so much more to proper pricing than business expenses, cost of living, and local median income.

But getting your clients to pay higher prices isn't as simple as just raising your rates and hoping for the best…

You can simplify your business strategies, make a big city income, and gain the freedom outside of the salon you’ve been dreaming about… if you let me help you.

That’s why I created

THE SMALL TOWN STYLIST COLLECTIVE

So that you can have hands on support through raising your prices—without feeling guilty—and finally stop being chained to your business just like I have helped over 100 stylists do behind the chair.

this is the right program for you if…

✔️You’re ready for business to not be so stressful

No more anxiety about how your pricing fits in with the other salons in town, and simply implement PTO, retirement, and insurance into your self employed business structure.

✔️you’ve accomplished a lot by hustling hard…

But you’re tired of working so hard for your goals. You’re ready for success to flow easily so you can start enjoying more of your life outside of the salon.

✔️the idea of raising your prices makes you feel guilty

I work 1:1 with you to make sure you’re pricing is appropriate for your unique business, and you’re confident communicating your new rates to your clients.

Imagine if you could finally reach your next income milestone without leaving your hometown.

You could be doing all of your favorite services on dream clients who never question your prices.

Finally experience the luxury of taking a paid vacation every year, and stop stressing about your retirement plan as a self-employed stylist.

Enjoy nights and weekends off with no client messages to catch up on, and never feel anxious about calling out sick from the salon ever again

All while feeling confident making these adjustments to your business strategy becuase you have my personal support and guidance to ensure you can’t mess things up.

WHAT THEY ARE SAYING

  • KAITLIN

    Wow! Best business class I have ever taken. I learned so many things, refreshed other knowledge and leaving the class feeling more confident in my abilities to run my business! Even if you are confident in your business skills, this class was great for reassurance and double check areas of concern in my business. 1000% recommend to anyone!

  • DEE DEE

    This is the very first program I have not felt lost or alone throughout.

    Your communication, willingness to answer questions thoroughly and continue to help me until I understand is amazing!

  • ELIZABETH

    I truly loved the small town stylist collective. There is so much value in this course. I feel way more confidence in myself and my business, which I definitely didn’t have before. And it was great doing it with the community and support of other stylists!

  • BRIT

    I loved that this was meant for smaller towns a lot of city business education is not easy to implement in a small town and I actually liked that you didn’t do the whole you’ll make 6 figures in 6 months stuff I’ve seen I liked that you were honest on what we could make and that yes we could get to six figures or more but you made everything realistic

Inside of the program I will be showing you how to:

  • Module 1 - Small Town, Big Dreams is designed to get to the root of your purpose and passion so that you can live a fulfilled life outside of your career that feels aligned and natural rather than forced.

  • In Module 2 -Sustainable Systems & Strong Boundaries we will be focused on organizing your business so that you can maintain long term success with minimal effort.

  • in Module 3 - Scheduling For Success we’re dialing in on maximizing your time and productivity in order to have more free time outside of work.

    This is where I will be teaching my flexible office hours solution to all of your stressful over extended schedule problems.

  • In Module 4 - Big City Profits we dive into value focused pricing strategies that are easier to implement, and simple for your clients to understand.

    This easy system allows you to finally take a paid vacation, stop stressing about retirement, and afford a real insurance plan as a self employed stylist.

  • In Module 5 - Communicating With Confidence I will be sharing how to effectively communicate in a way that your clients will be supportive and understanding of so that you don’t have to feel anxious about your next big announcement.

WHAT’S INCLUDED

  • This isn’t a one size fits all approach or something you have to do on your own. I want to be in direct contact with you to provide personalized strategies for seeing real results in your business.

  • The 5 core modules of education are segmented to make implementing as simple as possible. You have full access to watch whenever is convenient for you, and guided worksheets to accompany each lesson so you understand exactly how to apply what you’ve learned.

  • Because accountability is important for seeing long term success. Having monthly group calls is the perfect opportunity for you to dive deeper into student requested topics and maintain your momentum growing your business long after you’ve accomplished your initial goals of the program.

  • So that you can take the guess work out of your finances as I guide you through how to implement fact based pricing structures.

    Factor in PTO, retirement, insurance, and more into your pricing so that you know exactly what you need to charge to reach your goals, and learn if your business is ready to support an increase. Plus, learn how to convert your services into package pricing that makes your life and finances simpler.

    BONUS: booth rent calculator for salon owners to manage their independent stylist salon successfully.

  • Digital bridal hair contracts, new client waivers, and policy acknowledgements ready for you to easily implement. Plus, price increase announcements, scripts to use for letting a client go, and more templates for those sticky situations when you need to find a professional way to say how you really feel.

  • Because your business will constantly be growing and evolving. I want you to always have our community to lean on for support in every season of your business. You will receive all of the updated education and resources as new modules are released inside of the program for life! NO FEES, UPGRADES, OR SUBSCRIPTIONS NEEDED!

DON’T WAIT TO JOIN

PAY IN FULL $796

$765

The best deal! One payment for lifetime access to the program, personalized support, and all future updates.

+ Instant access to get started

2 MONTHly PAYMENTs of

$398

All of the same program perks broken down into two equal payments scheduled 1 month apart ($796 total)

+ Instant access to get started

4 MONTHly PAYMENTs of

$199

All of the same program perks broken down into four equal payments scheduled 1 month apart ($796 total)

+ Instant access to get started

 FAQs

  • This is an intimate coaching program, not another mass education course.

    This program gives you direct access to me. I will meet in 1:1 coaching calls, respond to every message and voice memo, and give you lifetime access to our community to ensure you get all of the guidance and support you need to see real results in your personal business both short term and long term.

  • As soon as you join you will have instant access to the entire program.

    All 5 modules are available for you to dive right in, and you will have direct links to our voxer chat to have a personal line of communication with me.

  • You’re welcome here too! So much of my education will apply to a vast array of zip codes, populations, and demographics. I’m all about figuring out and applying what works best for you and your demographic, this is not a one size fits all approach.

  • Yes, this is designed to help all small town beauty pros. I am a hairstylist by trade so there might be a few topics that are more hair industry specific, but the overall education will absolutely be applicable to your own business.

  • I want you to love the program and see real results, which is why I’m offering a money back guarantee. I know this coaching has a ton of value to offer you in your business and I am willing to stand behind those claims. As with anything in life, you get out of it what you are willing to put into it. If you complete the program and all of the live calls but don’t see any results, I will personally refund your payment in full.

    I've also included the 3 different payment plan options so that you can choose an amount that fits within your personal budget in order to make this education as affordable as possible.

    *Please keep in mind that all payments must be completed on-time on order to maintain lifetime access to the program, updates, live calls, and any bonuses added to our group. Once your payment plan is complete you will never be asked to pay again for regular program updates and bonuses.

  • GABY

    I recommend this to all small town stylist!! Casey is an awesome teacher that wants you to succeed and will help you every step of the way!!

  • LYNDSEY

    Casey was very transparent and available for our needs during the course. She was prepared and prompt with the lessons each week. The worksheets were very helpful since I am a visual learner. And BONUS, the spreadsheet to understand our numbers..total GAME CHANGER! So very thankful I jumped on this opportunity to better myself and my business. Thank you, Casey!

  • KERRIE

    I liked that the group was small. It helped me feel more seen than in other courses I've taken. I felt like we could all actually bond and build relationships.

  • VANESSA

    Casey is so genuine, well spoken and full of amazing information. Her course is incredible deal for the price point. Her calls run on time and seem to hit all the points in the worksheets. I even had my apprentice do some of the worksheets to see where her goals were. I love that she is bringing conversation to hard topics, like income, pricing and ideal revenue percentages.