You don’t have to choose between increasing your profits and being a compassionate stylist!
Ready to raise your prices in your small town without losing all of your clients in the process?
You keep being told to charge your worth… but it’s always felt more like motivational speaking rather than actual business advice.
as a result, You’ve probably found yourself battling your self-worth at checkout.
Feelings of panic when you see the total price only to start subtracting the extra color or added conditioning treatment off the final amount out of fear of your clients reaction.
Guilt for raising your prices even though your expenses have gone up because you’re already one of the highest priced stylists in your small town.
Anxiety about how the current economy is affecting your clients while also needing to take care of your own financial needs.
the truth is, No pricing strategy is one-size-fits-all. that’s why I’m teaching pricing in a way that is tailored to YOUR unique business.
There is a proven strategy to successful pricing and it doesn’t require you to alienate your loyal clients in the process.
how would you feel if you could…
Have the same income of a big city stylist without the commute?
Feel confident about implementing and communicating a price increase to your clients?
Finally have a formula to know when your business is ready for a price increase?
Raise your prices in a way that your clients will actually be excited about?
INSIDE THE MASTERCLASS I WILL BE SHOWING YOU:
Why you can actually charge big city prices in your small town
There are so many myths about setting your prices in a small town and what factors you should be including in your pricing strategy. I’m ready to show you how to redefine your business strategy to achieve ultimate success regardless of where you’re located
How to know if your business is ready for a price increase
Stop guessing about the right time to raise your prices. Use my checklist for determining if your business is actually ready to support a price increase and what you need to have in place ahead of time to make the smoothest transition
My fool proof method for announcing your new prices
My 3 step strategy plus word for word templates to ensure the most successful transition and the least amount of push back from clients
The secret to taking the fear out of raising your prices
Stop letting fear control your business and limit your growth. Utilize these tools to actually feel confident and secure in your business decision.
“I loved that this was meant for smaller towns a lot of city business education is not easy to implement in a small town and I actually liked that you didn’t do the whole you’ll make 6 figures in 6 months stuff I’ve seen I liked that you were honest on what we could make and that yes we could get to six figures or more but you made everything realistic”
- Britt Reno
WHAT’S INCLUDED
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Learn how to raise your prices in a small town and navigate nuanced situations such as fluctuations in economy and local median income in your personal business.
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Go through the check list and worksheets to determine if now is the right time to raise your prices, and get an estimate for how much you might be ready to increase your prices by!
Plus use my word for word customizable scripts to announce your price increase effectively and confidently.
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You will be given access to our masterclass Facebook group. This community is the perfect place to ask all of your questions and have them personally answered by me.
DON’T WAIT TO JOIN
grab the masterclass for just $97
$47
FAQs
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No, it is not necessary. Facebook can be used to access most of the materials and to ask questions, but the Masterclass along with all links and deliverables will be forwarded to your email.
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Think of this masterclass as an intro to the group coaching program. I’ll be sharing impactful education in a smaller format so that you can get an idea of what to expect inside the larger group coaching program. If you decide after the masterclass is over that you do want to dive deeper and sign up for the group coaching program, you will be able to cash in your tuition equal to the price you paid for the masterclass towards the group coaching program.
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No worries! There is zero pressure or commitment to join the group coaching program. The masterclass is designed to give you the information promised on it’s own, but the group coaching is an optional add on after the class is over if you decide you want further 1:1 and group coaching support and a deeper dive into some of the topics discussed.
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You’re welcome here too! The beauty of this education is that even though there is a small town focus, this advice will apply to a vast array of zip codes, populations, and demographics. Just because big city education doesn’t translate the same in a small town, small town focused education actually works in a big city too!
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Yes, this is designed to help all small town beauty pros. I am a hairstylist by trade so my personal experience is hair industry specific, but the overall education will absolutely be applicable to any service based beauty business that works by appointment.
Hi, my Name is Casey Taylor!
In my time as a salon owner and independent stylist behind the chair I have had several small price increases, as well couple of massive ones where I more than doubled my prices in less than a year. Through those experiences I’ve learned that there is a lot of reckless advice and misinformation surrounding pricing in the beauty industry, especially in small town salons.
Maybe someone has told you that you have to keep your pricing “competitive” for your area by comparing to the salons and stylists around you, or that you should raise your prices without making an announcement because “the price of gas and milk goes up without warning” even though none of that advice takes into account YOUR personal business goals or clientele.
Instead of falling victim to generic advice, I wanted to create a resource that you can tailor to your personal business needs regardless of where you live and what phase of business you are in.